Problem: You treat LinkedIn like a digital CV. A few job titles. A passive headline. Maybe a post every six months. And then you wonder why recruiters aren’t calling and peers aren’t engaging.

Solution: In today’s market, LinkedIn is your shop window. Not updating it is like showing up to a networking event in pyjamas.

How To Address It:

• Rewrite your headline to reflect where you’re going — not just where you’ve been
• Add a story-led summary that connects your skills to your mission
• Share short posts that reflect your voice, not just what you think you “should” say
• Engage with people outside your direct network — add value, don’t just observe
• Treat LinkedIn as a leadership lab: show your thinking before you’re in the top job

You don’t need to go viral. You just need to be findable — and memorable. If you’re unsure how to position yourself, career coaching can help turn that scroll-stopping profile into a strategic asset.